One of the things we talk about a lot at Broad Insights is the backpack everyone carries. Everyone has a backpack on. It’s invisible, and we certainly do our best to hide it from other people. But in that backpack, we’re carrying the burdens of life, the responsibilities we have. For instance, my wife and I have aging parents. They’re becoming weaker and in poorer health, so we’re more and more preoccupied with that. We’ve also been blessed with 5 children, so we’re still in parenting mode. Everyone has relationships to maintain, and perhaps even some fraying ones to improve. You have family concerns too, I’m sure, on various levels. [Read more…]

I think the best coaches help business owners assess what customers are thinking. There are objective and subjective ways to do that. Someone once said, “It isn’t what you don’t know that hurts you, it’s what you ‘know’ that isn’t true.” [Versions of this quote have been attributed to a variety of smart people.] We find that some business owners believe certain things about their customers, but they have a distorted view because they haven’t provided a safe environment for their customers to say what they really think. [Read more…]

Running a business is complex, but, from my experience, there are 4 things that business owners should be thinking about. It’s not easy, but it’s relatively simple. [Read more…]

How do you spend your travel time? For Jim Wiginton, Broad Insights CEO and coach extraordinaire, traveling is a time for reflection. On a recent trip, we talked him into sharing important advice. [Read more…]