The Genesis of the GoalSeveral years ago, we had the joy to begin a coaching relationship with Worthwhile, a Greenville-based technology innovation company. One of the initiatives Joseph introduced was identifying SMART strategic objectives. In that discussion, Worthwhile’s CEO expressed his desire to see the company become one the most desirable employers in the Upstate. The first vital step in committing to that objective was determining how it could be measured. Opinion wasn’t enough. Joseph worked with Worthwhile’s leadership to chart a path toward measuring and improving employment desirability.
First Step: SurveyFirst, we administered a reputable third-party employee engagement survey. It included standard quantitative questions, as well as a number of qualitative questions soliciting employee input and feedback.
Second Step: EvaluationThe survey results were benchmarked against tens of thousands of other organizations. We were pleased to discover that Worthwhile already ranked very highly in many areas! Lower-scoring areas were targeted for improvement.
Third Step: ImprovementUsing the anonymous qualitative input from the employees and ideas drawn from best practices and our coaching experience, Joseph worked with Worthwhile’s leadership to create and execute an intentional and strategic improvement plan. After three years of following this process—survey, evaluate, improve—and exceeding improvement goals (10% each year in low areas), Worthwhile applied to the South Carolina Chamber of Commerce’s Best Places to Work. The Chamber conducted a thorough assessment, not unlike the one Worthwhile was already using. In their very first year applying for the designation, Worthwhile received a remarkable #3 listing in the Small/Medium Employer category. We’re so delighted to have been part of this journey and to see them receive this clear marker of achieving one of their strategic objectives.
“This honor would not be possible without the help of Broad Insights. Joseph and the team have kept us true to our culture for over 3 years, consistently refining our way of doing business while tracking our employee engagement. We consider Broad Insights a true partner in building a destination workplace.”—Dan Rundle, CEO of Worthwhile