We are proud to announce that Jim Wiginton, founder of Broad Insights and current coach, was recently named a Doctor of Business Administration by the Paris School of Business.
His dissertation is a case study of Broad Insights entitled “A Survey of Business Coaching Impacts on Companies and Their Leaders.” In this work, Jim explores the definition of business coaching, as well as the issues surrounding the field, and publishes the results of his survey of Broad Insights’ clients.
The results of the survey reveal Broad Insights’ Net Promoter Score (NPS), the perceived ROI from Broad Insights coaching, and data on the six categories of benefit* to coaching recipients (“coachee”). Additionally, the survey collected anecdotal data and open-ended comments or testimonials that have been useful within Broad Insights as we grow and improve.
Much of this data won’t be new to you—we use it on our homepage, in the results section, and other places on this website. The results were widely positive, and support the idea that business coaching (especially from Broad Insights) is both personally and professionally beneficial.
You can read the full dissertation here.
*6 Categories of Benefit
- Leadership effectiveness
- Strategic clarity
- Short-term decision making
- Customer satisfaction
- Employee engagement
- Financial results