“What Odor?”
One of the things we try to do at Broad Insights is begin by diagnosing situations. I was working with a hog farmer up in Ohio, and I wanted to take the time to have him walk me through his process. So we started with the small piglets and sows, followed through to the weaned pigs, and so on. I walked through all the barns, and I had all this gear on to make sure I didn’t contaminate anything (they have to be very careful of diseases). When we got to the end of all those barns, I turned to the farmer and said, “Ed, do you ever get used to the odor?” He looked at me quizzically and said, “What odor?” Of course, that made us both laugh.
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